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The turkey-and-gravy window is getting smaller again.
Retailers are stumbling over one another to announce ever-earlier opening times on Thanksgiving as they race to woo Black Friday shoppers with deep discounts during hours usually reserved for family gatherings.
On Monday, Sears said it would open its doors at 6 p.m. on Thanksgiving, joining rivals Macy’s and Kohl’s, which shoved forward the beginning of their Black Friday specials from last year’s 8 p.m. kickoff.
J.C. Penney upped the ante and said Monday that it would open stores at 5 p.m. on Thanksgiving.
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