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With some sexually transmitted diseases on the rise locally and nationally, a local AIDS advocacy group is turning to a popular political phrase to get the message of safe sex out.

The AIDS Healthcare Foundation has new billboards across Los Angeles with the phrase “Feel the Burn?” a play on the Bernie Sanders campaign slogan “Feel the Bern.”

The billboards have some motorists doing double takes — but that is the purpose.

“Senator Sanders’ powerful message resonates with a lot of Americans, particularly young people,” said Jason Farmer, senior director of creative at AIDS Healthcare Foundation in a statement. “We hope that our lighthearted—but highly important—billboard campaign for STD testing will as well.”

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