(TestMiles) – Portland International Raceway (PIR) has become the latest battleground in the electric revolution sweeping through the world of motorsports. In its 10th season, Formula E has surged past NASCAR to become the fourth-biggest motorsport by fanbase. Yes, you heard that right.
Across the first four races of 2024, viewership has skyrocketed by a staggering 40%. Last year, 68 million people tuned in; this year, a jaw-dropping 86 million have been glued to their screens. Broadcast audiences have surged from 45 million to 61 million—a remarkable 37% increase. And social media? It’s up by an impressive 44%, with 351 million impressions. Formula E isn’t just about fast cars—although the new Gen3 cars, boasting 470 horsepower and top speeds of 200 mph, certainly help.
The Electric Surge: More Than Just Speed
What’s driving this electric surge? It’s more than just the thrill of high-speed racing. Formula E is about sustainability and innovation. As the world’s first all-electric single-seater championship, it’s leading the charge against urban air pollution and climate change. A contrarian might scoff and say, “But it’s just electric cars.” Well, try telling that to Nissan, Maserati, Jaguar, and Porsche—all of whom are racing to prove they’re the kings of the electric grid.
From Beijing to Portland: A Decade of Growth
Since its debut in Beijing in 2014, Formula E has grown at an electrifying pace. The first generation of cars had a modest 270 horsepower and a top speed of 140 mph. Fast forward to today, and the latest Gen3 cars are tearing up tracks at nearly 200 mph. This is not just racing; it’s a vision of the future, where high performance meets environmental consciousness.
The Future of Racing Is Here
The fans at PIR and around the world are not just here for the speed. They’re here for a glimpse of the future—where cutting-edge technology and sustainability go hand in hand. Formula E is winning hearts and minds globally, redefining what motorsport can be in the 21st century.
So, next time someone tells you electric cars can’t be thrilling, point them to Formula E. The future of racing is electric, and it’s electrifying.