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See how retailers are using cutting edge technology in an effort to make the online shopping process even easier for consumers.

Every year, the National Retail Federation holds a convention called Shop.org. This is where companies come to explore new technologies that can be used to make the shopping experience even easier.

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Here are the companies we checked out:

EverThread – automated tech that helps customers see the item they want in a wide variety of colors and styles

VNTANA – creating interactive holograms that can be used as shopping assistants or information kiosks in malls

Invertex – technology that lets you measure your shoe size using 3D modeling and sensors in your phone

Bond – making machines that can write notes using real handwriting and ink