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Kylie Cosmetics, Crumbl to host pop-up event in West Hollywood

Kylie Jenner appears at the Vanity Fair Oscar Party in Beverly Hills on Feb. 9, 2020. (Evan Agostini/Invision/Associated Press)

A Kylie Cosmetics pop-up is coming to West Hollywood on Wednesday.

The cosmetics company is bringing the pop-up in collaboration with Crumbl Cookies after the two companies recently collaborated to celebrate the launch of Kylie Cosmetics’ new Skin Tint Blurring Elixir.


In honor of the new product launch, the first 100 visitors to Crumbl’s West Hollywood location will receive a free skin tint and a box of Kylie Cosmetics-themed cookies, while supplies last.

The pop-up will begin at 9 a.m. at Crumbl’s West Hollywood location at 7100 Santa Monica Blvd. It’s not yet clear if Jenner will be at the pop-up.

The two companies will also run a social media giveaway. Participants can win one of five prize packages, each including $100 gift cards from both brands and exclusive Kylie Cosmetics merchandise. Details on how to enter can be found here.

Crumbl, known for its unique cookie flavors and weekly rotating menu, has built a loyal following since opening its first location in Utah in 2017. Spearheaded by its unique desserts and social media presence, the company is now valued at over $1 billion.

Kylie Cosmetics, known for its ultra-popular lip kits, started in 2015 and has since acquired a loyal fanbase. Once an online exclusive, the company’s products can now be found in Ulta, Sephora and other stores nationwide.

Those who can’t make it to the pop-up can purchase the new item and cookie selection while supplies last.