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Shake Shack to Open Its First West Coast Location in West Hollywood on Tuesday

A Shake Shack restaurant in Madison Square Park in New York City. The chain, founded by Danny Meyer in 2004, is expanding at a time when so-called better burger brands have generated excitement in an otherwise lackluster sector. (Dario Cantatore / Getty Images)

Beloved New York eatery Shake Shack is planting its buns on the West Coast for the first time, opening Tuesday on a busy block in West Hollywood.

But in picking Southern California for its westward expansion, Shake Shack may be facing its biggest challenge yet: whether a Big Apple burger joint can survive in the birthplace of America’s burger culture.

This is the place, after all, where McDonald’s opened its first restaurant. The Southland is the locus of the cult of In-N-Out. Many gourmet burger purveyors — the Habit, the Counter and Umami Burger, among them — earned their greasy stripes here.

Click here to read the full story on LATimes.com.

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