HBO Max to debut cheaper version with commercials in June

John Stankey, President and Chief Operating Officer of AT&T and Chief Executive Officer of WarnerMedia, speaks onstage at HBO Max WarnerMedia Investor Day Presentation at Warner Bros. Studios on Oct. 29, 2019 in Burbank, California. (Presley Ann/Getty Images for WarnerMedia)

by: Los Angeles Times

Posted: Mar 13, 2021 / 08:50 AM PST

Updated: Mar 13, 2021 / 08:50 AM PST

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

It’s about to get easier to afford some version of HBO Max.

AT&T will launch an advertising-supported version of its streaming service in June to supercharge its growth in the competitive direct-to-consumer space, the company said Friday.

Executives laid out the plans at AT&T’s investor conference, during which the Dallas-based phone giant also significantly boosted projections for HBO Max’s subscriber count.

The regular HBO Max, which launched 10 months ago, costs $15 a month, which is more than its main competitors. The Disney+ monthly fee is going up to $8 soon, while Netflix’s most popular plan costs $14. Lower cost offerings include NBCUniversal’s Peacock, Discovery+ and Apple TV+.

Read the full story on LATimes.com.