It’s about to get easier to afford some version of HBO Max.
AT&T will launch an advertising-supported version of its streaming service in June to supercharge its growth in the competitive direct-to-consumer space, the company said Friday.
Executives laid out the plans at AT&T’s investor conference, during which the Dallas-based phone giant also significantly boosted projections for HBO Max’s subscriber count.
The regular HBO Max, which launched 10 months ago, costs $15 a month, which is more than its main competitors. The Disney+ monthly fee is going up to $8 soon, while Netflix’s most popular plan costs $14. Lower cost offerings include NBCUniversal’s Peacock, Discovery+ and Apple TV+.
Read the full story on LATimes.com.