X, formerly known as Twitter, recently suspended Popeyes’ account after the social media site claimed that the chicken company violated its advertising rules.
Popeyes’ X account was suspended on Saturday, also National Fried Chicken Day, after sharing codes redeemable for the chain’s new boneless wings with users who have previously voiced their disapproval of the new item.
In a blog post, Popeyes seemingly acknowledged the risk of spreading the word about their new menu item in a very unusual way.
“It makes no sense for us to get kicked off X on National Fried Chicken Day, but that’s exactly why we wanted to do it. It’s one of our key mantras, ‘We Don’t Make Sense, We Make Chicken’,” Jeff Klein, president of Popeyes North America, said in a statement. “We believe that our boneless wings can make even the strongest deniers into believers, that we were willing to do something so out of the ordinary. If it takes us missing out on a holiday that is practically made for us, so be it.”
Popeyes stated that its account remains inactive and has no estimated timeline for when it will regain access.
As of Tuesday morning, the Popeyes Chicken account was still suspended, and the Popeyes account hadn’t posted since June 10.
Despite the setback, Popeyes will offer its rewards members a free six-piece of boneless wings with any $10 purchase made through the Popeyes app or website until July 14.
Like Popeyes, Chipotle ran a similar promotion during the 2024 NBA finals. The chain shared codes for free items whenever a player made three free throws.
While they aren’t active on X, Popeyes encourages its customers to follow them on Instagram, Facebook, Linkedin and TikTok.