Former President Trump unveiled $400 official “Never Surrender” sneakers at Philly’s Sneaker Con event on Saturday.
Trump debuted a line of tennis shoes called Trump Sneakers during his speech at the Sneaker Con event, which attracts shoe enthusiasts from around the country.
The lineup consists of two pairs. The more expensive shoe is the gold-colored high-top with the letter “T” on the side panel, starting at $399.
The other pair is the mid-top model that comes in two colors. The laceless shoes will be available in red and white colors and will cost $199.
Republican presidential candidate former President Donald Trump holds gold Trump sneakers at Sneaker Con Philadelphia, an event popular among sneaker collectors, in Philadelphia, Saturday, Feb. 17, 2024. (AP Photo/Manuel Balce Ceneta) 
Gold Trump sneakers sit on the podium after Republican presidential candidate former President Donald Trump spoke at Sneaker Con Philadelphia, an event popular among sneaker collectors, and announces a gold Trump sneaker, in Philadelphia, Saturday, Feb. 17, 2024. (AP Photo/Manuel Balce Ceneta) 
Republican presidential candidate former President Donald Trump holds gold Trump sneakers at Sneaker Con Philadelphia, an event popular among sneaker collectors, in Philadelphia, Saturday, Feb. 17, 2024. (AP Photo/Manuel Balce Ceneta) 
Republican presidential candidate former President Donald Trump holds gold Trump sneakers at Sneaker Con Philadelphia, an event popular among sneaker collectors, in Philadelphia, Saturday, Feb. 17, 2024. (AP Photo/Manuel Balce Ceneta) 
Republican presidential candidate former President Donald Trump attends Sneaker Con Philadelphia, an event popular among sneaker collectors, in Philadelphia, Saturday, Feb. 17, 2024. Trump announced a Trump sneaker. (AP Photo/Manuel Balce Ceneta) 
Republican presidential candidate former President Donald Trump holds gold Trump sneakers at Sneaker Con Philadelphia, an event popular among sneaker collectors, in Philadelphia, Saturday, Feb. 17, 2024. (AP Photo/Manuel Balce Ceneta)
“This is something I’ve been talking about for 12 years, 13 years,” Trump said on Saturday. “And I think it’s gonna be a big success. Your influences have been very positive. They’ve been real influences and they love it and they love what we’ve done.”
The website, where the shoes can be purchased, also has Victory 47 Cologne and Victory 47 Perfume, which go for $99 each.
None of the items on the website are connected to the former president’s presidential campaign or the Trump Organization, according to the website. Trump’s name, image and likeness were licensed to to CIC Ventures LLC.
During his appearance in Philadelphia, Trump spoke to a largely cheering crowd while some boos could be heard in between.
President Biden’s campaign poked fun at Trump’s sneaker unveiling.
“Donald Trump showing up to hawk bootleg Off-Whites is the closest he’ll get to any Air Force Ones ever again for the rest of his life,” communications director Michael Tyler said.
Rep. Jared Moskowitz (D-Fla.), who co-launched the Congressional Sneaker Caucus (CSC) last April, is also not a fan of the shoes.
“While I welcome all new members to the bipartisan sneaker caucus these sneakers are a hard pass for me,” Moskowitz wrote Saturday on X, formerly known as Twitter.
The unannounced launch came a day after a judge in New York ordered Trump and his company to pay a whopping $355 million in penalties, finding that the former president lied about his wealth for years, scheming to dupe banks, insurers and others by inflating his wealth on financial statements.
That penalty came after Trump was ordered to pay an additional $83.3 million to the writer E. Jean Carroll for damaging her reputation after she accused him of sexual assault. With interest payments, Trump’s legal debts might now exceed a half-billion dollars — an amount it is unclear he can afford to pay.
The Associated Press contributed to this report.