KTLA

Texas DMV rejects vegan license plate for ‘vulgar’ phrase

People for the Ethical Treatment of Animals (PETA) said a Texas driver's customized license plate design was rejected. The Texas Department of Motor Vehicles said the proposed plate contained a "vulgar" acronym. (Rendering courtesy: PETA)

A Houston resident’s proposed license plate has been rejected by the Texas Department of Motor Vehicles, with the state agency saying the application included a “vulgar” phrase, KTLA sister station KXAN reports.

Catie Cryar applied for a license plate that read “LVTOFU,” according to a release from People for the Ethical Treatment of Animals (PETA). A PETA spokesperson said the license plate “does not contain profanity and is ‘designed to inspire more people to try tofu.'”


However, a Texas DMV spokesperson said the phrase contains “a common acronym for a vulgar term.”

“When reviewing a personalized alphanumeric pattern, the department need not consider the applicant’s subjective intent or declared meaning,” the Texas Administrative Code reads in part. Under that administrative code, automatic disqualifications for license plate applications include:

PETA officials said Cryar has submitted an appeal, arguing the license plate doesn’t contain profanity but a pro-veganism message.