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“Congrats … You’ve invented a whole new way to be awful at 35,000 feet.”

So read a tweet from airline passenger Dante Ramos after the person in the seat in front of him flung her ponytail over the back of her seat and let it dangle directly in front of his seat-back screen.

Ramos snapped a pic and the photo of the invasive ponytail quickly went viral.

A op-ed columnist for the Boston Globe, Ramos wrote a story about the incident and his ensuing ephemeral flash of fame.

In the column, he bemoaned the amount of attention his hair tweet received, compared with more serious topics he’s written about recently, such as attempting to unionize and President Obama’s trip to Cuba.