Black Friday smart TVs are cheaper than ever—Samsung, LG and more

The best Black Friday TV deals you can shop right now

Black Friday is famous for great discounts on big-ticket electronics like TVs, and this year is shaping up to be no different. Amazon has one of the best TVs of the year, the LG 77-Inch Class OLED evo G4 Smart TV, at a nice discount, plus the  SAMSUNG 85-Inch Class QLED 4K QN90D Series Neo Quantum HDR+ Smart TV with a deep price cut and the TCL 55-Inch Class QLED 4K Smart NXTFRAME TV at more than half off.

BestReviews keeps track of all sorts of deals on your favorite products, including electronics and TVs. If you’re looking for the best early Black Friday TV deals, keep this article handy as we’ll continue to update it with the latest discounts. 

Last updated on Nov. 25, 2024, at 3:55p.m. ET. 

In this article: LG 77-Inch Class OLED evo G4 Smart TV , TCL 55-Inch Class QLED 4K Smart NXTFRAME TV, SAMSUNG 85-Inch Class QLED 4K QN90D Series Neo Quantum HDR+ Smart TV and SAMSUNG 75-Inch Class QLED 4K LS03D The Frame Series Quantum HDR Smart TV

Trending Black Friday Smart TV deals

SAMSUNG 77-Inch Class OLED 4K S95D Series HDR Pro Smart TV 20% OFF

If you’re hankering for a Samsung TV but also want the top picture quality of OLED, then Samsung’s S95D series is for you, including this 77-inch model that’s got a nice discount leading into Black Friday. You’ll get the accurate color, true contrast and wide viewing angles of an OLED screen, with anti-glare performance and Motion Xcelerator 144 Hz refresh for gaming. You also get Object Tracking Sound for 3D audio and even built-in Alexa combined with Samsung’s Tizen streaming OS. BestReviews’ Testing Lab loved this model. The colors were unmatched when compared to any other model tested. There were essentially zero flaws with this TV, with an impressive 240Hz refresh rate, crisp graphics and a beautifully-thin design that would be ideal for a consumer wanting an ultra-high-end television.

SAMSUNG 65-Inch Class OLED 4K S95D Series HDR+ Smart TV 36% OFF

An OLED from Samsung is a combo not to be ignored. The S95D Series boasts all the strengths of OLED tech, like the responsiveness of individually lit pixels, truly dark blacks and accurate color. It also includes Samsung technologies like Real Depth Enhancer that increases foreground contrast to create dimensionality in the image, and Object Tracking Sound that helps pinpoint sound direction with a virtual top speaker.

Best 30- to 49-inch Black Friday TV deals 

Buying for a dorm room, an apartment or a secondary room in the home? TVs in the 30- to 49-inch class can offer a great picture and quality sound in smaller spaces.

Toshiba 43-inch Class C350 Series LED 4K UHD Smart Fire TV 36% OFF

Outfitting a bedroom or dorm with a 4K TV has seldom been as affordable as this early Black Friday deal on a 43-inch Toshiba Fire TV. At 43 inches, this TV’s 4K resolution looks exceedingly sharp, while Amazon’s Fire OS offers plenty of streaming options and an Alexa voice remote. Despite its low price, it supports top features like Dolby Vision and HDR10 for wide, detailed contrast, plus auto-low-latency mode for downloadable or streaming games.

TCL 40-Inch Class S3 1080p LED Smart TV with Roku TV 26% OFF

This 40-inch TCL Smart TV is a great size for apartments, dorm rooms and dens, with an almost invisible bezel that makes its screen pop. At 1080p it’s got full HD resolution that looks great on its smaller screen, and it runs the trusty, frequently updated Roku OS for streaming. It supports all the major streaming services plus Roku’s own streaming channel and hundreds of specialized offerings, plus Apple AirPlay 2 for casting from iPhones, iPads and Mac computers. It’s also got a game mode that helps maximize settings for fast-paced titles. 

INSIGNIA 24-inch Class F20 Series Smart HD 720p Fire TV 25% OFF

At $80 this 24-inch Insignia smart TV is already a great deal, but at an additional discount before Black Friday it’s a steal. Its compact size makes it a great choice for a secondary or additional screen in kitchens, home gyms or small bedrooms, not to mention trailers and RVs. Although it’s small, it’s got plenty of connections, including three HDMI ports, a USB port, and both a headphone/AUX out and optical audio out for speakers. It runs Amazon’s Fire TV OS for streaming and comes with a voice remote for Alexa. BestReviews’ Testing Lab found that this TV is a great option for those on a budget or in need of a secondary TV in any room.

LG C3 Series 42-Inch Class OLED evo 4K Processor Smart TV 17% OFF

The LG OLED evo C3 Series were top-of-the-line models last year, which makes them this year’s value buys, especially in more compact sizes. This 42-inch model shines with its excellent OLED screen, representing the best overall display technology available right now, with pixels that light up independently for blacks that are truly dark and a theoretically infinite contrast ratio. It also packs Dolby Vision for vivid detail, Dolby Atmos for immersive sound, a smooth 120 Hz refresh rate and both NVIDIA G-Sync and AMD FreeSync for fast, responsive gaming.

INSIGNIA 43-inch Class F30 Series LED 4K UHD Smart Fire TV 37% OFF

Perfect for bedrooms and dorm rooms, Insignia’s 43-inch F30 Series Smart Fire TV costs less than a pair of AirPods in the lead up to Black Friday. At 4K, this LED-lit smart TV is no slouch when it comes to picture quality, supporting HDR for wide, vivid contrast and DTS Studio Sound that makes the most of its built-in speakers. It’s got three HDMI ports including support for ARC and eARC for connecting to a soundbar, built-in Wi-Fi and even an Ethernet port. It runs Amazon’s FireOS, so Alexa is built in.

Amazon Fire TV 40-Inch 2-Series HD Smart TV with Fire TV Alexa Voice Remote and 4-Year Protection Plan  25% OFF 

We’ve tested and recommended Amazon’s own Fire TVs before, thanks to their low price, great streaming and Alexa-enabled remote controls. You can get this compact 40-inch 2-Series Amazon Fire TV, with full 1080p HD resolution, right now and enjoy not just Amazon Prime’s library of content, but all your other favorite streaming services, plus digital over-the-air TV and voice control with Alexa. This deal includes a 4-year protection plan as well.

Philips 32-Inch Class HD Smart Roku Borderless LED TV 30% OFF 

A bedroom- or bookshelf-sized HD (720p) TV, this 32-inch LED model comes with Philips branding and built-in streaming via the ever-popular Roku OS. You can stream Netflix, Hulu, Disney+, Paramount+ and even Apple TV+ from the top of your dresser or in a corner of your kitchen. A tiny bezel (the border between the screen and the frame) makes the 32-inch screen look even bigger.

Other great 30- to 49-inch Black Friday Smart TV deals

• Get the TCL 40-Inch Class S3 S-Class 1080p FHD LED Smart TV with Fire TV. 56% OFF

• Insignia 32-inch Class F20 Series 720p HD Fire TV features Alexa voice remote. 46% OFF

Best 50- to 69-inch Black Friday Smart TV deals 

Most people will be more than happy with TVs that are between 50 and 69 inches. These models are great for living rooms, dens and larger bedrooms.

TCL 55-Inch Class QLED 4K Smart NXTFRAME TV 53% OFF

Looking for an affordable frame TV?  The TCL NXTFRAME is barely more than an inch thick, and hangs on your wall without needing an external chassis, and at this price it’s practically a steal. It attaches nearly flush to your wall and includes both an off-white matte bezel and a light wood magnetic frame so you can mix up its look, with a matte finish that defeats reflections, particularly useful when displaying photos or art. As a TV, it offers a vivid 55-inch 4K QLED screen with up to a 144 Hz variable refresh rate, Dolby Vision and HDR10+. It’s one of the best values we’ve seen to date.

Hisense 55-Inch Class QLED 4K S7N CanvasTV Series Dolby Vision HDR Google Smart TV 30% OFF

Another frame-style TV with an early Black Friday discount is this 2024 55-inch CanvasTV from Hisense. It also offers a matte-finish screen for displaying photos and artwork, with up to three available options for frames. It has a bright, saturated QLED screen with automated picture adjustment to vibe with lighting conditions or its environment, 144 Hz variable refresh rate with AMD FreeSync Premium and ALLM for gaming and 2.02 channels of sound. It runs on Google TV.

SAMSUNG 55-Inch Class QLED 4K LS03D The Frame Series Quantum HDR Smart TV 40% OFF

We’ve always liked Samsung’s The Frame wall-mounted TV, and this Black Friday deal cuts the price of this 55-inch model by an impressive amount. Like other Frames and frame-type TVs, this model boasts a vivid QLED screen with a reflection-resistant matte finish and a wide selection of border and frame options available. It features accurate Pantone-verified color, a 120 Hz refresh rate, and Dolby Atmos, and offers streaming with Samsung’s Tizen OS and Alexa or Google voice control. It hangs flush to the wall with a single cable leading to a external connection box. Our Testing Lab found that this TV is great for those who want top-tier performance without sacrificing on the aesthetic. With a curated selection of art from tons of artists, this TV is a talking point for any room.

LG 55-Inch Class OLED B4 Series Smart TV and Soundbar Bundle 11% OFF

OLED (organic light-emitting diode) displays are the best available to consumers, but they’re pricey. This bundle on the LG 55-inch B4 Smart TV includes a 2024 OLED TV model with a 4-piece, 7.1.3-channel sound system, allowing you to enjoy OLED’s benefits, like true blacks, individually lit pixels, infinite contrast and fast response time, with the audio setup for a complete home theater system. The LG B4 has a 120 Hz refresh rate, VRR, Nvidia G-Sync and AMD FreeSync for gaming, with four HDMI 2.1 inputs to connect gaming consoles, soundbars and other equipment. It runs LG’s webOS for streaming and comes with an Alexa-enabled remote.

Sony QD-OLED 55-Inch BRAVIA XR A95L Series 4K Ultra HD TV 11% OFF

What on earth is QD-OLED, you may ask? It’s a display technology that combines the individually lit pixels of OLED with the quantum dots of QLED, providing true blacks and infinite contrast with added brightness. This 2023 55-inch Sony Bravia QD-OLED TV is not cheap, but it is discounted heading into Black Friday, so if you want to get your hands on this best-of-both-worlds display, this is your chance. Sony TVs work great with PlayStation 5 consoles, of course, and this Bravia also has actuators that vibrate the entire screen to enhance audio. It runs Google TV and offers 120 fps and VRR for gaming.

SAMSUNG 50-Inch Class QLED 4K Q60D Series Quantum HDR Smart TV 26% OFF

A 50-inch TV hits the Goldilocks spot between smaller and bigger sets, still fitting in an apartment living room, but doing just fine in a larger space. This Samsung Q60D offers a 50-inch QLED display for high brightness and vivid color with 4K resolution that looks extra sharp on a screen this size. It comes with Samsung’s Object Tracking Sound Lite that simulates three-dimensional surround sound, a super-slim case that fits neatly against a wall, and built-in software for streaming games without a console.

Hisense U6 Series 55U6N 55 Inches ULED 4K Smart TV 36% OFF

A great value with an appealing early Black Friday discount, this 55-inch Hisense U6 Google TV offers a QLED display with mini-LED, full-array local dimming. What does that mean? Instead of a few handfuls of backlights, thousands of tiny LEDs light the screen, providing added brightness, contrast and accuracy. This Hisense supports HDR technologies including both Dolby Vision+ and HDR10+, audio with Dolby Atmos for immersive sound placement, and VRR and ALLM for gaming.

SAMSUNG 65-Inch Class Crystal UHD 4K DU7200 Series HDR Smart TV 14% OFF

One of the thriftiest ways to get a big Samsung TV under $500, the DU7200 Series 4K HDR delivers big-screen fun at an appealing price. Its 4K UHD LCD screen comes with color and contrast enhancements that belie its price, while support for features like Object Tracking Sound Lite and HDR help bring out the best in movies and TV shows. Samsung TV powered by Samsung’s Tizen OS lets you stream favorite channels without a separate box or dongle. This TV has three HDMI inputs and an Ethernet port for fast wired network connections.

TCL 65-Inch Q65 QLED 4K UHD Smart TV with Google TV 22% OFF

Another outstanding value with a Black Friday discount is this 65-inch TCL Q65 Smart TV powered by Google TV. It’s got the deep saturated colors that a QLED display is known for, plus enhanced brightness over previous TCL TVs. If you’re a gamer, you’ll find the Q65 capable of variable refresh rates up to 120 Hz, plus auto low latency mode (ALLM). It supports multiple flavors of enhanced HDR including Dolby Vision plus Dolby Atmos for encompassing sound. Buyer reviews say the sound particularly impressed them; a dialogue enhancer makes speech easier to understand.

LG 65-Inch Class OLED evo C4 Smart TV 45% OFF

The LG OLED evo C4 Series is one of the best TVs you can buy, and this early Black Friday deal has the 65-inch model down almost half price from its usual cost. Its starring feature is its top-quality OLED display, the best kind currently available, with individually lit pixels that ensure true blacks and wide, accurate color. A fast 144 Hz refresh rate, combined with both NVIDIA G-Sync and AMD FreeSync, make motion smooth and blur-free even for fast gaming, while support for Dolby Vision and Dolby Atmos promises vivid HDR contrast and rich, enveloping audio.

Hisense 55-Inch Class U8 Series Mini-LED ULED 4K UHD Google Smart TV 37% OFF

Resplendent color and great gaming features are top-selling points for this 55-inch Hisense set powered by Google TV. Mini-LED lighting with full array dimming translates to a sharp, responsive picture without grayed-out blacks and artifacts, while the quantum dots of QLED create over a billion different hues. This Hisense comes with Dolby Vision for vivid HDR and Dolby Atmos for three-dimensional sound, plus a 144 Hz refresh rate, a variable refresh rate as low as 48 Hz, AMD FreeSync and Auto Low Latency Mode (ALLM) for big-screen 4K gaming.

 

TCL 55-Inch QM7 QLED 4K Smart QD-Mini LED TV 38% OFF

One of the top value picks in our lineup leading up to Black Friday is this 55-inch 4K QLED smart TV from TCL. It’s big enough for most living rooms without being overwhelming, and it offers vivid QLED color, accurate mini-LED lighting and dimming, brilliant 1500-nit brightness, and sharp 4K resolution. A fast 120 Hz native refresh rate boosts as high as 240 Hz for gaming with ALLM and AMD FreeSync Premium Pro.

Other great 50-inch to 65-inch Black Friday Smart TV deals

• The Amazon Fire TV 55-Inch Omni QLED Series 4K UHD Smart TV features Dolby Vision. 30% OFF

Best 70-plus-inch Black Friday Smart TV deals

Outfitting a great room, a home theater or just want to splurge? TVs bigger than 70 inches bring movie-like immersion and impact to your home.

Sony 85-Inch 4K Ultra HD TV X77L Series LED Smart Google TV 33% OFF

Get a big screen with Sony quality at a discount with this 85-inch model featuring Google TV. This slim, bezel-lite LED display offers 4K resolution with robust upscaling and support for HDR. Like other Sony TVs, it offers exclusive features when paired with a PlayStation console, such as Auto HDR Tone Mapping to match the HDR between the TV and the PlayStation. Its streaming functions run on Google TV and it supports voice control via either Google Assistant or Alexa.

LG 75-Inch Class QNED85T Series LED Smart TV 20% OFF

This LG QNED85T TV offers deep, rich quantum-dot color and contrast on its big 75-inch display, while nanocell technology (the “N” in QNED) offers brightness and viewing angle improvements over similar displays. Despite its size, it’s capable of 120 Hz refresh rates, with gaming-minded features like AMD FreeSync and VRR support and four HDMI 2.1 ports to connect plenty of devices. It’s also compatible with Alexa, Google Home, Siri and HomeKit, so you can control it from all sorts of smartphones and devices. 

TCL 75-Inch Class S5 UHD 4K LED Smart TV 26% OFF

This  Black Friday deal on a 75-inch 4K TCL S5 Smart TV is great. A slim silhouette and bezel-less design make this big TV feel light and spacious in your home, while its 4K LED screen is enhanced with higher brightness and wider color gamut, plus Dolby Vision and HDR10+ support. It supports 120 Hz variable refresh rate for gaming and both Dolby Atmos and DTS Virtual X for three-dimensional sound. Streaming is provided via FireOS with Alexa built-in, and it’s compatible with Apple AirPlay 2.

LG 77-Inch Class OLED evo G4 Series Smart TV 24% OFF

The LG G4 series is arguably the best TV you can buy this year, and this big 77-inch model is discounted for early Black Friday. LG’s OLED displays are the top in terms of picture quality, thanks to their individually lit pixels that don’t need backlighting to shine. If a part of the picture is black, the pixels are off, so there’s no trace of unintended gray or banding, and the G4 has enhanced brightness too over older generations of LG OLED TVs. This huge 4K display is capable of 0.1 ms response time and up to 144 Hz refresh for the fastest gaming needs as well. Impressively, it’s designed to lie almost flat and act like art if you hang it up on a wall.

SAMSUNG 85-Inch Class QLED 4K QN90D Series Neo Quantum HDR+ Smart TV 43% OFF

A big screen with a big early Black Friday deal is this 85-inch Samsung behemoth, the QN90D with a 4K QLED display. Samsung is the pioneer behind QLED technology, known for deeply saturated color. The QN90D series is one of Samsung’s top QLED TVs, so this deal gets you extra value. It supports all the top features you should expect from a top 2024-model TV, including Dolby Vision, Dolby Atmos, Samsung’s Motion Xcelerator feature for 144 Hz refresh rates and Samsung’s Object Tracking Sound for virtual 3D audio. BestReviews tested this model and thought that it was a great option for anyone looking for a high-end TV. With great sound, a built-in smart TV and a gaming hub, this TV packs a ton of functionality at its pricepoint.

 

TCL 85-Inch QM85 QLED 4K Smart QD-Mini LED TV with Google TV 26% OFF

This humongous 85-inch TCL Smart TV offers the vivid colors of a QLED display with 5,000 individual mini-LED dimming zones, enhancing contrast and brightness. It offers multiple flavors of HDR, including Dolby Vision, and can reach peak brightness levels of 5,000 nits, five times the maximum brightness of a flagship smartphone. A fast VRR refresh rate peaking at 240 Hz makes fast-paced movies and games sharper and smoother, even on a screen this size, and it has auto low latency mode (ALLM) for gaming too.

SAMSUNG 75-Inch Class Neo QLED 4K QN90C Series Smart TV 43% OFF

Last year’s top Samsung QLED is still available from third-party sellers on Amazon at deep discounts. We tested the QN90C Series ourselves and loved it for its vivid color and quantum-dot technology. This 4K 75-inch model boasts built-in object tracking sound for an immersive audio experience, enhanced HDR for saturated blacks, and an anti-glare, wide-angle screen. It’s compatible with Alexa too.

Hisense U7 Series 75U7N 75 Inches ULED 4K Smart TV 36% OFF

A big-screen TV under $1,000 is more likely than you think during Black Friday. This 75-inch Hisense U7 Series Smart TV brings big-screen vistas to your living room or family room without going over three figures. A vivid QLED lit by mini LEDs with full-array local dimming delivers fantastic picture quality backed by top technologies like Dolby Vision and Dolby Atmos. It even has a 144 Hz refresh rate in gaming mode and dazzling 1500-nits maximum brightness.

Samsung 85-Inch Class Q70C QLED 4K Smart TV 39% OFF

This beast of a TV from Samsung is designed to bowl you over with its 85-inch 4K home-theater screen and sharp, intensely colorful QLED picture. Not only does it upscale content to 4K quality, but it can also drive its huge display at 4K resolution and 120-hertz refresh, which means smooth action even for gamers.

Other great 70-plus-inch TV deals

• Get a good deal on the Amazon Fire TV 75-inch Omni QLED Series 4K UHD Smart TV, which features Dolby Vision. 20% OFF

Best Black Friday 4K TV deals 

Unless you’re on a strict budget, your next TV should be a 4K TV. These ultra-high-definition TVs have become the new standard, with practically every streaming service offering 4K content.

SAMSUNG 55-inch Class QLED 4K The Terrace Partial Sun Outdoor TV 14% OFF

If you’ve been looking for a TV to go on your patio or back porch, check out this deal on Samsung’s The Terrace outdoor TV. Outdoor TVs are designed to handle the dust and moisture of exterior living spaces and stand up to bright daylight, and this model is no exception. This 55-inch 4K partial-sun outdoor TV offers IP55 dust- and water-resistance and 2,000 nits of brightness with a wide viewing angle for your next outdoor get-together. It offers vivid QLED color, single-cable hookups, device mirroring and multi-display functions.

LG G3 Series 77-Inch Class OLED evo 4K Processor Smart Flat Screen TV 33% OFF

One of last season’s top-rated models, the 77-inch 4K LG G3 is discounted heading into Black Friday. It has the virtue of using the top display technology, OLED, with its precise individual-pixel lighting and wide viewing angles, plus LG’s Brightness Booster Max feature to enhance the image even in bright rooms. Like its successor G4 line, this LG G3 lies almost flat on a wall when you hang it. It offers Dolby Vision and Dolby Atmos and has a filmmaker mode that turns post-processing off so you see a movie as close to what the director intended as possible. A hands-free remote works with both Alexa and Google Assistant.

Sony 65 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with BRAVIA Theater Bar 8 Sound Bar 18% OFF

Get a home theater experience with this Sony bundle featuring a 65-inch Sony Bravia 8 OLED TV and a Bravia Theater Bar 8 soundbar, discounted for an early Black Friday deal. The 4K Bravia TV uses an OLED display for the best picture possible, with optimized settings for particular streaming services like Netflix and Amazon Prime, as well as working as smoothly as possible, of course, with Sony PlayStation 5. The Bravia Bar 8 packs 11 individual speaker units into a single form factor and supports Dolby Atmos, DTS:X, and IMAX Enhanced.

SAMSUNG 75-Inch Class QLED 4K LS03D The Frame Series Quantum HDR Smart TV  40% OFF

Year after year, we’ve recommended generations of Samsung’s The Frame TV, and the 2024 75-inch Frame is no exception. Like all its predecessors, it hangs beautifully on your wall with customizable frame bezels, while all its cables and electronics hide discreetly elsewhere. Aside from its color-verified 4K QLED display and fast 120 Hz refresh rate, The Frame allows you to display an endless stream of modern or classic art on a matte screen that looks and acts like a work of art.

Samsung 65-Inch Class OLED 4K S95C Series Quantum HDR Smart TV 42% OFF

We tested the Samsung S95C OLED TV last year and concluded that it was one of the best TVs on the market. Samsung’s TV prowess is famous, and an OLED screen is the best display you can find. We tested this model and were wowed by its picture quality at every viewing angle we tried, and how it provided what felt like a next-level gaming experience. 

Who has the best TV deals on Black Friday?

Black Friday sometimes seems made for buying TVs. The big-box retailers, such as Walmart, Best Buy, Target and others, always try to outdo each other on doorbuster deals for TVs. These deals often are mirrored online, not just by the retailers’ own websites but also on Amazon. Some TV makers themselves, like Samsung, also offer steep discounts on their TVs direct from their web stores.

Prices listed reflect time and date of publication and are subject to change.

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