TNT Angered Celtics Fans With Mind-Boggling Move During Banner Ceremony

The Boston Celtics hung banner No. 18 in the rafters at TD Garden on Tuesday as they ushered in the 2024-25 NBA campaign with a ring ceremony celebrating last season's championship.

After players received their flashy NBA Finals rings, the banner began its slow climb to the rafters. The TNT broadcast seemingly didn't find it important to show the entire ascent, as the TV audience back home had its viewing interrupted by an untimely commercial break.

Celtics fans that were hoping to celebrate the moment were totally bewildered by the stunt pulled by TNT, and they expressed their displeasure on social media.

Cutting to commercials in the middle of the banner going up to the rafters is insanely disrespectful. TNT you are disrespectful. #disrespectful #norespect #wheresyourrrespect #nothere pic.twitter.com/X1tdj3l7A1
— Michael Hurley (@michaelFhurley) October 22, 2024

I saw a wing stop commercial https://t.co/EgeJcRVqTd
— Ty Anderson (@_TyAnderson) October 22, 2024

Would have been nice to see the banner go up, TNT.
— Chad Finn (@GlobeChadFinn) October 22, 2024

Imagine working your whole life for a world championship banner raising and it gets interrupted by some commercial for diarrhea medicine https://t.co/djujq9MyF0
— J UMasscis (@umasscis) October 22, 2024

TNT YOU WILL SEE PRISON FOR CUTTING TO COMMERCIAL RIGHT WHEN THE CELTICS ARE RAISING THE BANNER
— gray (@gracewein) October 22, 2024

yes TNT i did not want to watch the Celtics raise the banner, I definitely wanted to watch a doordash commercial instead 👍🏻
— Carpie (@carpenterr33) October 22, 2024

The fan base certainly did not appreciate the move from TNT, having missed out on a special moment just before the first game of the season.