LiAngelo Ball Turns Viral Hit Into $8 Million Contract and His Own Label with Def Jam

LiAngelo Ball is part of the NBA, just not the way his father envisioned.

While his younger brother LaMelo has become an NBA All-Star and his older brother has become a feel-good story about a veteran overcoming injury issues to be an impact player in the league again LiAngelo's NBA career never got off the ground.

And yet here he is seven years after he left UCLA back in NBA locker rooms thanks to a viral song called 'Tweaker' that has taken the sports world by storm over the last few weeks. And now he's got a deal with Def Jam according to Shams Charania. The deal, announced like an NFL contract is worth $8 million guaranteed and gives LiAngelo, who goes by G3, his own record label.

LiAngelo Ball has signed a deal with Def Jam and Universal Music Group, a representative from his label Born2Ball Music Group says. Sources said the deal is worth as much as $13 million, with $8 million guaranteed, and gives Ball full ownership of music and his own record label.
— Shams Charania (@ShamsCharania) January 13, 2025

Here are a few videos with players either talking about the song, listening to the song, and even singing it.

Liangelo Ball’s music gets played in the Cavs locker room pic.twitter.com/jan5IqeYYm
— 2Cool2Blog (@2Cool2Blog) January 4, 2025

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You can even hear multiple members of the Detroit Lions reference the song while celebrating their win over the Vikings in Week 18. It's even getting played in NHL arenas. It's only a matter of time before someone walks to the plate while it plays in an MLB game.

Whatever happens next, all three of LaVar Ball's kids have officially made it.